The Hills Health Club and Wellnes Center is closing

Sam Fullilove and Anita Smithson exercise at the Hills Health Club and Wellness Center in this file photo by Laura Skelding.

Sam Fullilove and Anita Smithson exercise at the Hills Health Club and Wellness Center in this file photo by Laura Skelding.

One of Austin’s longest-operating fitness centers is shutting its doors.

The Hills Health Club and Wellness Center, 4615 Bee Cave Road, will close effective Oct. 31. The club sent the following email to its members on Friday:

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“Dear Hills Members,

It is with great sadness, that after 37 years serving the Westbank area of Austin, The Hills Health Club and Wellness Center will be closing, effective October 31, 2016. We are honored to have had the privilege of serving this fine community.

Over the years, the growth of Austin has had countervailing effects on various aspects of our business. Drive times have increased dramatically, which has reduced our trade area. There have been a myriad of cost increases, particularly with respect to taxes, wages, utilities, and insurance. The health club industry has become more stratified, resulting in competition from more specialized competitors, as well as low priced competitors. Our one-size fits all model, without the ability to raise dues price to absorb cost increases ultimately caused us to re-think the best use for the main building.

We hope to announce very shortly a new use and tenant for the main health club building. The sportsplex will also be closed at the end of the month.

Your membership will remain active through the end of October. You will not be required to send us 30 days written notice, as required by the Membership Agreement. On October 31st, your membership will be automatically cancelled. Any members with prepaid annual dues will be refunded any remaining, unused time. These checks will be mailed at the end of October.

Even today there are many loyal, active, long-time members of The Hills. We sincerely thank you and regret the inconvenience this will cause you.

We thank all members and former members who have entrusted us with their exercise, rehab, and relaxation needs over the years. We are especially thankful for the service of our wonderful employees. We will be forever thankful that we were able to share such a significant part of our lives with you all. We wish everyone the best in their pursuit of health and wellness.

Yours in Good Health,

The Hills Management”

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