Rogue Running will close its Cedar Park retail store and move into a smaller, training-only facility in September, according to founder Steve Sisson.
“To be clear, we are definitely staying in Cedar Park and will be moving into a smaller, training-only facility in September, while consolidating our retail operations to our downtown location,” Sisson wrote in an email.
The move will allow Rogue to reduce its overhead and improve retail offering downtown, while continuing its training programs in Cedar Park, he wrote.
The new training facility will be located at 930 S. Bell Boulevard, Suite 104, about a half mile from the Brushy Creek Trail. An exact opening date has not been set.
The Cedar Park location of Rogue opened five years ago.
“Maintaining two small-format retail stores in the midst of the ever-growing world of online retail is challenging,” Sisson wrote. “The biggest reason for that is the level of inventory required in each location so that we can have your shoe in your size in the color you want at the exact time you need it.”
Customers have turned to online sites like Amazon and Zappos instead of buying at a brick and mortar store, he wrote.
“In today’s world, not a day goes by that a customer doesn’t walk in to use our fitting services only to walk out moments later to buy the shoe online or elsewhere under the guise of ‘I need to think about it.’ In our minds, that’s like walking into a restaurant to eat and paying for the food but leaving no tip,” he wrote.
Training programs in Austin and in Cedar Park are as big and strong as ever, he wrote.
“Our decision to close the Cedar Park retail location and open a training-only facility will allow us to concentrate on what we do best: Creating great running experiences and fostering a community in a world that needs more physical connections,” Sisson wrote.
The downtown Austin location of Rogue Running is at 410 Pressler Street.