Whole Earth Provision Co. set to reopen on North Lamar

The North Lamar location of Whole Earth Provision Co. was inundated with 3 feet of water in May. Photo courtesy Whole Earth Provision Co.

The North Lamar location of Whole Earth Provision Co. was inundated with 3 feet of water in May. Photo courtesy Whole Earth Provision Co.

Whole Earth Provision Co. on North Lamar Boulevard reopens next week, five months after Shoal Creek flooded and inundated the store with more than 3 feet of muddy water.

In addition to structural damage, almost all the inventory at the store, at 1014 N. Lamar Boulevard, was ruined in this year’s Memorial Day floods, manager Holland Jones said at the time.

The store's worst flood occurred this year. Photo courtesy Whole Earth Provision Co.

The store’s worst flood occurred this year. Photo courtesy Whole Earth Provision Co.

The Oct. 17 reopening kicks off a two-week Coming Home-Giving Back campaign. Whole Earth will donate 5 percent of the store’s sales on the weekends of Oct. 17-18 and Oct. 24-25 to The Barnabas Connection Flood Relief for Wimberley and 5 percent to the Shoal Creek Conservancy. Customers can also donate through a register fund drive.

“We are extremely grateful for our loyal customers who continued to trade at the University of Texas campus and Westgate locations; for our dedicated and flexible staff; for our wonderful friends and neighbors who provided all manner of generous support in the aftermath of the flood and for the excellent work done for the renovation of our North Lamar store,” Whole Earth founder Jack Jones said in a press release.

Employees unpack new stock for the store on North Lamar Boulevard. Photo courtesy Whole Earth Provision Co.

Employees unpack new stock for the store on North Lamar Boulevard. Photo courtesy Whole Earth Provision Co.

Whole Earth was founded near the University of Texas campus on Dec. 14, 1970. Today it operates nine stores in Austin, San Antonio, Dallas, Houston and Southlake.

The North Lamar location has flooded at least three times since it opened about 15 years ago, but this year’s damage was the worst, Holland Jones said at the time.

During the Coming Home-Giving Back campaign, customers can enter drawings for prizes including Yeti coolers, a stand-up paddle board, a GoPro camera, a sleeping bag and packs from Marmot, day packs and duffels from The North Face, sunglasses, shoes, clothing and more. Entries will be accepted at the North Lamar location between Oct. 17 and Oct. 25.

 

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